Musings About Online Marketing

Are there SEO Secrets? Not so much.

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A post at discusses a thread on the High Rankings forums about whether or not true SEO experts are invisible, as in they are working behind the scenes with a top secret formula to boost their clients’ rankings.  To kind of parrot what was stated on SER, while there are numerous agencies that know the basics of SEO, what sets the professionals apart is the knowledge and ability to apply that knowledge to any given client.

You can get best practices for SEO all over the internet.  Sure, there are some things that need to be done under the hood of a website that aren’t as well documented, but if you look hard enough, you can find all the information you need.

The key to all of this is how well your SEO company can keep up with the ever changing rules of SEO.  A good search engine optimization company has employees who stay informed, practices a very rigid approach when it comes to SEO, and does not allow themselves to cross the line into black hat tactics that can endanger their clients’ search engine presence in the long term.

The way I always think about it is when the University of Kansas Jayhawks fell to the Bucknell Bison in the NCAA Tournament a few years ago.  Bucknell, a big underdog and the #14 seed in their region, came out on top because of smart, precise play, despite being physically overmatched by the Jayhawks.  The fastest way to the top isn’t always the best.  Being disciplined and taking a structured approach can take you very far.

The same thing applies to SEO.  If your SEO agency truly has professionals doing work for you, they will know best practices and how to apply them effectively.  Every little detail counts – and if anyone is ever to be considered an “expert” by others, then they will know all the little nuances that give your website all the traction possible.


Written by rogersikes

October 22, 2008 at 9:52 pm

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