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Musings About Online Marketing

Archive for December 2009

10 Predictions for Online Marketing in 2010

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I’m really going out on a limb here, so wish me luck:

  1. Someone will declare SEO dead.  Again.
  2. Google will create more than 100 new products.  2 will be of any use to a significant number of people.
  3. Twitter will see a decline in post activity by human posters (in other words, more spamming, more people leaving for greener pastures).
  4. Hulu will begin charging for premium content.  No one will buy in.
  5. Hyperlocal newspapers begin to grow online, utilizing local bloggers and the strength of highly relevant content for their readers.
  6. Advertisers will continue moving more of their budgets to online.
  7. More companies are going to realize the value of social media, but not understand the necessity of engaging customers, not just throwing specials and sales announcements at them.
  8. Agencies will see significant growth in number of social media clients after numerous companies struggle to build a compelling online identity for themselves.
  9. The first pair of fashionable Augmented Reality glasses will become available.
  10. Bing will gain 5% of search share from Google.

Only halfway serious on these, but it will be fun to see if any of them become true.  😉

Written by rogersikes

December 29, 2009 at 3:58 pm

Posted in Online Marketing

Social Media’s Going to the Geriatrics!

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Yesterday, I tweeted about an article that says the 55+ demographic grew by almost 514 percent in 2009. While I’m not sure what this means in terms of what 2010 has in store for social media trends, it will be interesting to watch the growth of demographics on sites like Facebook over the next 35-40 years to see how the 55+ demo grows (or shrinks).

My initial thought is that with more parents moving into the social space, kids are going to move to the next big thing, as referenced in a blog post a while back. What sort of platform that might be, I don’t know, but with the rapid adoption of mobile internet, it’s likely that it will be mobile based.

What do you think? Will Twitter and Facebook weather the emergence of the 55+ set and keep the younger demographic? As with anything, if you lose the younger set, you’re probably not long for this world.

Written by rogersikes

December 29, 2009 at 3:36 pm

Posted in social media

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