Musings About Online Marketing

Social Media’s Going to the Geriatrics!

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Yesterday, I tweeted about an article that says the 55+ demographic grew by almost 514 percent in 2009. While I’m not sure what this means in terms of what 2010 has in store for social media trends, it will be interesting to watch the growth of demographics on sites like Facebook over the next 35-40 years to see how the 55+ demo grows (or shrinks).

My initial thought is that with more parents moving into the social space, kids are going to move to the next big thing, as referenced in a blog post a while back. What sort of platform that might be, I don’t know, but with the rapid adoption of mobile internet, it’s likely that it will be mobile based.

What do you think? Will Twitter and Facebook weather the emergence of the 55+ set and keep the younger demographic? As with anything, if you lose the younger set, you’re probably not long for this world.


Written by rogersikes

December 29, 2009 at 3:36 pm

Posted in social media

Tagged with , ,

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